Posts tagged ‘webpages’
You have to admire Elle Magazine. While most magazines haven’t ventured out of their comfort zone, Elle has gone all out. They had their own Reality TV Show, Olivia’s stories at Elle are as important as Whitney on the City, and everyone seems to be crushing on Joe Zee. My favorite so far is their shoe diary. It documents cute shoes worn by the staffers every day. The pictures are surprisingly cool. I think it’s an adorable way to show the public more of what goes on inside Elle and I’d love to be a part of it. I wonder what shoes I’d have to wear to get an internship there.
If i had a Daily Booth this is definitely what I would do.
When you think of bargain hunting nothing nice comes to mind. You usually associate with crowded racks, pushy women, long lines for the dressing room and an overall unpleasant shopping experience. And there’s always the risk that wehn you find that perfect top/dress/pants/skirts it has a stain/ snag/tear. In my head it’s a little different.
For a while, I’ve been fascinated by the recent rise in members-only shopping web pages. I love going on RueLaLa, Gilt Group and Hautelook to check what the sales are for each day. They’ve managed to turn crowded and unglamorous sales racks into fabulous exclusive online boutiques. They have sales that last one to two days with prices that are usually 40-70% off. I have to admit that I quickly became addicted to checking what was on each day and what fabulous finds I would save money on. I love everything about the shopping experience. I like feeling I save money, the idea that I’m part of a secret club, the amazing selection of brands, the quick shopping and getting the gorgeously wrapped package with the personalized notes. I’m the ideal customer.
As an advertising student I’m amazed at how the marketing aspect of these webpages work. They opened a nische market in a seemingly overcrwoded internet. They found a way to tap into the demographic of big spenders, and those who want to be big spenders, by packaging a sales rack in a much more alluring shopping experience. To get customers they rely on word of mouth and since women love secrets, especially shopping secrets, this method has been a hit. That, along with a $10 credit incentive has women sharing memberships with all their friends and taking the advertising aspect away from the online sotre’s hands. According to a Wall Street Journal,
The private-sale business avoids two common pitfalls of online commerce: low margins due to inventory costs and spending on online ads. Marketing centers on email blasts to members. And by carrying only a few dozen styles, often out of season, the sites are able to keep a lid on inventory spending.
They not only manage to save themselves money, but also their clients. The time limit also ads pressure for the consumer and they think less about buying things. I’ve been about to buy things that have sold out and because of that (and to their benefit) I’ve learned to act quickly when I do want something. They don’t skimp on the shopping experience though. The web-pages are extremely user friendly and make sure that the shopping experience is special up to the point where you get your package. You get your quality goods in a gift box with a letter and in some cases other perks. RueLaLa has RueLaLa business cards which you can use to give to your friends and invite them to join the site. It sure beats shopping at Marshall’s or TJMax’s crowded racks to try to find some fancy bargains.
I might be a bit biased since I love bargains and I love shopping, but there’s definitely a future for these pages. There’s a reason why there’s so many popping up. Brands, clients and investors love them. I’m not the only one.
If you’re interested in some bargains, here’s a link for a membership to Rue La La (by far, my favorite)
All companies want a piece of the free publicity that social networking brings. Twitter, Facebook and bloggers have the ability of getting the attention of a lot of people. Recently, companies have been trying to find new ways to exploit this new media and its influence. Moonfruit has been the best example so far. They managed to get themselves on the trending topics by simply offering 10 MacBook Pros to one random person per day that mentioned moonfruit in their tweets. It managed to get them a huge amount of attention and free press.
Some have been victims of it. Yesterday i saw that one of the trending topics was “AT&T is a big” and another one was “steaming, hip of failure.” Of course, I had to click and it led me to an article that trashes AT&T and encourages Apple to not renew their exclusivity contract for the iPhone with AT&T.
Hopefully, Starbucks won’t get trashed for their pathetic attempt to get positive press. Thier offering a free pastry on the morning of July 21st to anyone that buys a beverage. But by morning they mean opening time to 10:30am. They are obviously trying to increase sales and entry into their stores, but maybe they should try harder. Ben and Jerry’s has a free cone DAY and one day a year Dunkin Donuts offers free iced coffee from 10am to 10pm. Everyone could get a free cone or a free iced coffee but only those that print out the paper or show it to the barista on their handheld device will be able to get the pastry. I think braving those bound-to-be-crazy lines is certainly enough.
I wonder if Starbucks will get the publicity and sales rise it desires. I personally, don’t think a couple of hours is enough. And they definitely owe loyal customers more than 2 or 3 hours of a limited amount of free pastries.
I’m pretty sure a bunch of people know about this already, but i still often feel like yelling how good it is for music lovers (and even non-music lovers). Pandora Radio is a great way to discover new music and access playlists wherever you go.
It’s the original version of iTunes’s new Genius Playlist feature
check it out