Posts tagged ‘personal’
I’m a huge fan of Halloween. Not because I’m a fan of trick or treating or because I’m into anything spooky (I’m the biggest coward ever!), but because I’m a huge fan of dressing up. This year I took it too seriously and did not one, not two, but four costumes. I’m especially a fan of making my own costumes. It’s, like one of my professors said, a chance to be an Art Director and show your creativity.
American Apparel knows this, and is using people’s need to show their creativity as a way to promote their brand and the versatility of their clothes. In their yearly Costume Contest, customers upload their homemade costumes to show off and be scored. The prize is just a a$100 gift certificate, but there’s already 1,163 submissions for this past Halloween.
I’m not going to re-post any of these, but I’ve decided to show my favorite homemade costume made by one of my good friends.
When you think of bargain hunting nothing nice comes to mind. You usually associate with crowded racks, pushy women, long lines for the dressing room and an overall unpleasant shopping experience. And there’s always the risk that wehn you find that perfect top/dress/pants/skirts it has a stain/ snag/tear. In my head it’s a little different.
For a while, I’ve been fascinated by the recent rise in members-only shopping web pages. I love going on RueLaLa, Gilt Group and Hautelook to check what the sales are for each day. They’ve managed to turn crowded and unglamorous sales racks into fabulous exclusive online boutiques. They have sales that last one to two days with prices that are usually 40-70% off. I have to admit that I quickly became addicted to checking what was on each day and what fabulous finds I would save money on. I love everything about the shopping experience. I like feeling I save money, the idea that I’m part of a secret club, the amazing selection of brands, the quick shopping and getting the gorgeously wrapped package with the personalized notes. I’m the ideal customer.
As an advertising student I’m amazed at how the marketing aspect of these webpages work. They opened a nische market in a seemingly overcrwoded internet. They found a way to tap into the demographic of big spenders, and those who want to be big spenders, by packaging a sales rack in a much more alluring shopping experience. To get customers they rely on word of mouth and since women love secrets, especially shopping secrets, this method has been a hit. That, along with a $10 credit incentive has women sharing memberships with all their friends and taking the advertising aspect away from the online sotre’s hands. According to a Wall Street Journal,
The private-sale business avoids two common pitfalls of online commerce: low margins due to inventory costs and spending on online ads. Marketing centers on email blasts to members. And by carrying only a few dozen styles, often out of season, the sites are able to keep a lid on inventory spending.
They not only manage to save themselves money, but also their clients. The time limit also ads pressure for the consumer and they think less about buying things. I’ve been about to buy things that have sold out and because of that (and to their benefit) I’ve learned to act quickly when I do want something. They don’t skimp on the shopping experience though. The web-pages are extremely user friendly and make sure that the shopping experience is special up to the point where you get your package. You get your quality goods in a gift box with a letter and in some cases other perks. RueLaLa has RueLaLa business cards which you can use to give to your friends and invite them to join the site. It sure beats shopping at Marshall’s or TJMax’s crowded racks to try to find some fancy bargains.
I might be a bit biased since I love bargains and I love shopping, but there’s definitely a future for these pages. There’s a reason why there’s so many popping up. Brands, clients and investors love them. I’m not the only one.
If you’re interested in some bargains, here’s a link for a membership to Rue La La (by far, my favorite)
Americans tend to be innovative (or in some cases claim they are), but this is far from new. Allure’s Daily Beauty Reporter mentioned delivery beauty treatments as if they were a completely unique and ingenious concept. Coming from the Dominican Republic, I beg to differ. You can have anything done at home: blowouts, manicures, pedicures and massages. Though Allure mentions this as a perfect service for elderly women that can’t get themselves to a beautiful salon, in Santo Domingo it’s used by women of all ages. In most cases it’s not more expensive than visiting your local beauty parlor and much more comfortable.
visit the allure link HERE.
I’m a fan of this, and I know a lot of my friends are too. (Just ask my friend Moli)
Hopefully, the US will catch on to this pretty soon, but knowing US beauty prices it’s bound to be quite expensive.
I did some excessive traveling last weekend and I found some of my old playlists. It humored me that my old playlists have titles that are clear definitions of what they are:
Amargate (Sadden), Algrate (Get Happy), Duermete (Go to Sleep), Despiertate (Wake Up)…
So here’s a list of the songs in one fo them. These are the saddest songs I’ve heard, in no particualr order.
- Colin Hay- I just don’t think I’ll ever get over you
- The Cure- To Wish Impossible Things
- Dashboard Confessional- Ghost of a Good Thing
- Dashboard Confessional- For you to notice
- Dishwalla- Every Little Thing
- Enanitos Verdes- Eterna Soledad
- Incubus- I miss you
- Ingrid Michaelson – Masochist
- James Blunt- Tears and Rain
- Joaquin Sabina- Amores que Matan
- Kid Loco- A Little Bit of Soul
- Madeleine Peyroux- You’re going to make me lonesome when you go
- Matchbox 20- If You’re Gone
- Pepe Aguilar- Miedo
- Pink Floyd- Comfortably Numb
- Ray Charles ft. Diana Krall- You Don’t Know Me
- Wilco- Hate it Here
- Alejandro Sanz- Tu No Tienes Alma
- John Mayer – Slow Dancing in burning Room
more playlists to come…enjoy 🙂