DIY Halloween

I’m a huge fan of Halloween. Not because I’m a fan of trick or treating or because I’m into anything spooky (I’m the biggest coward ever!), but because I’m a huge fan of dressing up. This year I took it too seriously and did not one, not two, but four costumes. I’m especially a fan of making my own costumes. It’s, like one of my professors said, a chance to be an Art Director and show your creativity.

American Apparel knows this, and is using people’s need to show their creativity as a way to promote their brand and the versatility of their clothes. In their yearly Costume Contest, customers upload their homemade costumes to show off and be scored. The prize is just a a$100 gift certificate, but there’s already 1,163 submissions for this past Halloween.

I’m not going to re-post any of these, but I’ve decided to show my favorite homemade costume made by one of my good friends.