H&M’s Big Mistake
I love H&M as much as the next girl. Their stylish (and bargain) clothes have gotten me out of a closet conundrum more than once. This article I found over at NYMag’s The Cut Fashion Blog has me thinking twice about how much I love them.
It states that H&M throws their unsold, unused and unharmed clothes away, but not before tearing holes into them so nobody else can use them. With so many people freezing around the world it seems ridiculous that such a large corporation would throw out clothes instead of making their trash somebody else’s treasure.
My first thought was that the bosses over at H&M hadn’t learned the importance of CSR – Corporate Social Responsibility, but upon further reading I found that they do have one and that he
leads the company’s sustainability efforts. On its Web site, H&M reports that to save paper, it has shrunk its shipping labels.
Next to the amount of clothes they’ve thrown out, shrunken labels seem like a miserable attempt to save face.
If karma points are not motivation enough to donate those perfect clothes, maybe a good PR team will be able to get a lot of good and free publicity out of it.
Entry filed under: surprising things. Tags: clothes, clothing, cold, corporate social responsibility, csr, cutblog, h&m, henne and mauritz, nymag, responsability, responsibility, the cut, trash, uselessc, waste.