Expenseasteak.com is a genius micro site for Maloney & Porcelli’s a NYC steakhouse that has found an interesting way to get you to eat there: make the company pay for it.
This stunt from NYC agency Walrus goes beyond digital marketing in a page that’s both clever and charming. You simply have to enter the total of your Maloney & Porcelli’s bill and it will give you a pdf with a series of realistic looking receipts that add up to the exact amount you spent.
What better way to break through the mold then to have a humorous approach to the recession.
It’s advertising at it’s best, but I wonder if anyone has dared to use the fake receipts, especially with the amount of buzz the web page has gotten.
Entry filed under: ad things, funny things. Tags: advertising, crazy, Expense a steak, Expense report, fake, food, fraud, humor, ideal, lunch, Maloney & Porcelli's, nyc, receipts, recession, Steak, steakhouse, Walrus.