It’s Raining MJ Gloves
This VMA promo for a Michael Jackson tribute definitely stands out from previous humor-centered VMA promos. It also stands out from other Michael Jackson magazine articles, tributes and music video marathons that flooded the medias after his death. This video has a more respectful mood yet it manages to show that the King of Pop will get an iconic tribute.
The “like not other” tagline, the things falling cityscape and the soft music makes me thing of the Bravia adverts here.