Archive for August, 2009
Mari Kasurinen has taken pop reference sculptures to a whole new level. She transforms classic My Little Ponies into sculptures of some of our favorite categories. I am amazed by her talent, and how unique her sculptures are. My favorite is Edward Scissorhands. Her attention to detail is amazing. I wonder what else she can come up with. The best thing is you can commision your own my little pony.
I’d like to see some Breakfast Club, Saved by the Bell characters and Audrey Hepburn as she’s dressed in breakfast at Tiffany’s
Here’s a gallery of my favorites:
Perez has made his life criticising others. He’s made a ton of money over making people feel inadequate at what they do (or attempt to do). I won’t pretend I hate him, I was obsessed with his web page not so long ago, but I’m over his new self-promotion antics. He loves dissing actresses that go into singing and singers that go into acting. He’s tried writing a book (didn’t sell as much as planned), and designing a fashion line (horrible), but his success has been through his gossip blog. If he recognizes that to each his own why is he going into fashion blogging? His new web page Coco Perez, which Perez refers to as “the ultimate destination for where celebrity meets fashion,” is an unnecessary attempt to dive into one of the areas he knows the least about. He knows nothing about fashion (see his own clothes and styling) and I think it’s ridiculous in venturing into this area. I doubt he’ll be feautring anything beside b, c and z list actors and actresses that don’t know how to dress. I wonder if we’ll be seeing any real fashionistas or stylish people there? And no, his obsession Lady Gaga, doesn’t count as stylish.
The weirdest thing is his reference to Coco Chanel in his blog title page when I’m sure that if she were alive she’d want nothing to do with him.
Another interesting observation is Gap’s sponsorhsip of this page. It tells how desperate they are to jump into the “hip” and “fashionable” band wagon. I don’t think Perez is the best way to do so. The Sartorialist and other blogs of the like show people in classic, not trend, pieces that look great and might identify more with the Gap brand. Yes, Perez reaches a mass market, but it’s a mass market obsessed with Britney’s comeback, Katie Price and Lilly Allen’s stupid moves. I don’t think this is something that Gap, known for its classic looks, wants to be associated with. Their collaborations with designers was a much better way to get attention.
Though Perez is a media genius and I have to give him props for being able to get virtually unknown singers into everyone’s head and for adding charities into his blog posts, I think he should’ve learned from his past mistakes of venturing outsie his forte, and leave fashion blogging to those who know about it.
Some of my favorite fashion blogs:
- The Sartorialist – for stlyish street fashion from NY to Milan
- Easy Fashion – for street styles from Paris
- The Cut – Ny Magazines fashion blog. Great for info on Brands and
- Go Fug Yourself – for my dose of celebrity bashing with wit and amazing pop references
- Sea of Shoes – a sort of edgy fashion diary. so famous she got her own shoe collaboration with uo.
- Cherry Blossom Girl – a great mix between fashion and photography.
- Jak and Jil Blog– amazing pictures of shoes and fashionistas.
- Who What Wear– celebrities and fashionistas with a unique take on trends.
When you think of bargain hunting nothing nice comes to mind. You usually associate with crowded racks, pushy women, long lines for the dressing room and an overall unpleasant shopping experience. And there’s always the risk that wehn you find that perfect top/dress/pants/skirts it has a stain/ snag/tear. In my head it’s a little different.
For a while, I’ve been fascinated by the recent rise in members-only shopping web pages. I love going on RueLaLa, Gilt Group and Hautelook to check what the sales are for each day. They’ve managed to turn crowded and unglamorous sales racks into fabulous exclusive online boutiques. They have sales that last one to two days with prices that are usually 40-70% off. I have to admit that I quickly became addicted to checking what was on each day and what fabulous finds I would save money on. I love everything about the shopping experience. I like feeling I save money, the idea that I’m part of a secret club, the amazing selection of brands, the quick shopping and getting the gorgeously wrapped package with the personalized notes. I’m the ideal customer.
As an advertising student I’m amazed at how the marketing aspect of these webpages work. They opened a nische market in a seemingly overcrwoded internet. They found a way to tap into the demographic of big spenders, and those who want to be big spenders, by packaging a sales rack in a much more alluring shopping experience. To get customers they rely on word of mouth and since women love secrets, especially shopping secrets, this method has been a hit. That, along with a $10 credit incentive has women sharing memberships with all their friends and taking the advertising aspect away from the online sotre’s hands. According to a Wall Street Journal,
The private-sale business avoids two common pitfalls of online commerce: low margins due to inventory costs and spending on online ads. Marketing centers on email blasts to members. And by carrying only a few dozen styles, often out of season, the sites are able to keep a lid on inventory spending.
They not only manage to save themselves money, but also their clients. The time limit also ads pressure for the consumer and they think less about buying things. I’ve been about to buy things that have sold out and because of that (and to their benefit) I’ve learned to act quickly when I do want something. They don’t skimp on the shopping experience though. The web-pages are extremely user friendly and make sure that the shopping experience is special up to the point where you get your package. You get your quality goods in a gift box with a letter and in some cases other perks. RueLaLa has RueLaLa business cards which you can use to give to your friends and invite them to join the site. It sure beats shopping at Marshall’s or TJMax’s crowded racks to try to find some fancy bargains.
I might be a bit biased since I love bargains and I love shopping, but there’s definitely a future for these pages. There’s a reason why there’s so many popping up. Brands, clients and investors love them. I’m not the only one.
If you’re interested in some bargains, here’s a link for a membership to Rue La La (by far, my favorite)