In an Ideal World

July 8, 2009 at 6:31 pm 1 comment


I’d love to see this concept in action.  It’s a paper bottle to replace the plastic bottle. Though it’s still not as environmentally friendly as drinking regular tap water or using your own reusable thermos it offers users an option other than the typical overused plastic bottle. Yes, it has its shortcomings (it still needs to be recycled, paper production takes a lot of energy, people won’t catch on…), but at least it’s proof that people are thinking the right way.

Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—meaning 86% become garbage or litter. We looked at this as a radical problem requiring an equally radical solution. Could we design a container that would leverage sustainability, be easy to transport, and enhance the consumer’s drinking experience?

The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.

This is a project from BrandImage that still needs a branded home in order to work. 



via Dieline


Entry filed under: interesting things, surprising things. Tags: , , , , , , , , , , , .

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