We’ve all seen this idea before, mostly in futuristic films that show how the world would be in the year 2235, but it’s kind of creepy seeing it come to life. The SmellIt is a new device that plays smells along with your dvd player. Here is how it works (as described on their webpage):
SMELLIT works just like your printer, but instead of ink cartridges, it works with smell cartridges. As your DVD player reads the video and sound information from your favourite DVD disc, SMELLIT processes the same DVD, but the ”smell CARD” decodes all the smell information from 10 to 20 seconds* ahead of the actual scene so the odours have time to reach the spectators. After decoding the smell information, the cartridge vaporizes a very small amount off concentrated “smell gel”, and the central fan distributes equally the smell in all directions. It can be loaded with 118 cartridges, each one with a different concentrated “smell gel”. All the cartridges can be easily changed and last 3 times more than a regular ink cartridge.
Imagine the surprises that could come when surfing channels. This could give a whole new meaning to Giada DiLorenti’s show. It sounds good in theory, but I’d definitely have to limit my Food Network activity if I don’t want to gain 5,000 pounds.
As a person I think it’s a clever idea, but a bit weird. If it catches on I’ll be one of the late adopters.
As a future advertiser I think it’s an incredible idea and opens a whole new world of possibilities. Who wouldn’t order pizza at 11pm when you smell it whole lazily sitting on your couch? I wonder who’s going to be the first to take advantage of it. I’m looking forward to the Glade ads.
Entry filed under: ad things, interesting things, surprising things, weird things. Tags: advertising, crazy, design, food, food network, home things, industrail design, innovation, smell it, smells, technology, trends.