McCafe is trying to beat Starbucks’ and Dunkin’ Donut’s to the top, but in my opinion it should be trying a little (or a lot) harder. Their first ads were better then this one. They mocked Starbucks pretentiousness, but this new ad plays on the accent on their name. It’s awkward and unnecessary and doesn’t succeed in pointing out how they’re better than the rest. But that’s what I think.
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