Twilight: Too Much

April 7, 2009 at 11:48 am 4 comments

picture-13

This is taking the Twilight obsession a little too far.

Look into my eyes

Posted by Mischief, April 07, 2009

Girls have got used to eyeing up handsome chaps in adverts such as David Beckham for Armani and Jonathan Rhys Myers for Hugo Boss, so this week sees us turn the tables with a new ad campaign that sees handsome g

uys eye the girls right back.

‘Eye-verts’ have been designed to promote the release of the hugely successful vampire love story Twilight on DVD & Blu-ray this week.

The campaign will see striking male models recruited to hit busy UK shopping hotspots where they will target female fans who give them the eye, by giving it right back and revealing specially created mini ads for the film in their eyes.

The ‘eye-verts’ have been produced by film company E1 Entertainment to mirror British star Robert Pattinson’s eyes in the movie, whose vampire character Edward is said to have eyes the colour of ‘liquid gold’ when his thirst for blood is satisfied. I think we’ll stick to coffee.

For Juliet

via NotCot

Entry filed under: ad things, weird things. Tags: , .

It doesnt get more straight forward for this product I think it goes the other way around…

4 Comments Add your own

  • 1. pablito  |  April 7, 2009 at 4:49 pm

    I haven’t seem the movie, but all of this girl frenzy is gettin’ on my nerve!!!!

    Reply
  • 2. jea412  |  April 7, 2009 at 5:04 pm

    omg ok i LOOOOOOOOOOVE twilight but i agree that is taking it a bit too far. if i saw anyone look at me with those things in their eyes i would FREAK OUT

    Reply
  • 3. jea412  |  April 7, 2009 at 5:04 pm

    but i love that you posted it for me🙂

    Reply
  • 4. Topics about Models » Archive » Twilight: Too Much  |  April 7, 2009 at 8:50 pm

    […] Your Trusted Part Time Job Community put an intriguing blog post on Twilight: Too MuchHere’s a quick excerptThe campaign will see striking male models recruited to hit busy UK shopping hotspots where they will target female fans who give them the eye… […]

    Reply

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